Sherry Heyl's Page

Many people have started embracing social media in an attempt to find the opportunities that exist within this latest trend on the Internet. However, many more people are standing on the sidelines watching and wondering what the return on investment, or a more accurate term, return on engagement might be.

For us to be able to recognize opportunities in existing and emerging trends often times we need to look at similar opportunities as well as risks of trends from the past.

Le…

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by Sherry Heyl, Society Chair This past Wednesday I had the pleasure of moderating a panel discussion featuring Jeannie Ericson, Director of Lens, PBA Andrew Wilson, SVP of Atlanta.net Sue Klumpp, Marketing Manager, nuBridges Lisa Aloisio, Brandware PR Each of these panelist were early adopters of social media as a means to accomplis… Continue